What is The Check – AI Positioning Audit?

The Check is an AI positioning audit produced by WE R THE TABLE for commercial photographers and directors. It is a PDF report that clarifies how your work is categorized, surfaced, and referenced by AI systems such as ChatGPT, Perplexity, and Google AI Overviews. The audit identifies gaps in entity signals, site structure, and contextual trust signals that affect whether AI platforms can accurately find, interpret, and recommend your work. The Check is priced at $289 per audit.

Who is The Check AI Positioning Audit for?

The Check is designed primarily for commercial photographers and directors who want to understand and improve how AI systems categorize and surface their work. It is also relevant for other creative professionals seeking to strengthen their visibility and entity positioning across AI-powered search and answer engines.

What do I receive with The Check AI Positioning Audit?

You receive a PDF audit report that identifies how AI systems currently interpret your work, surfaces gaps in your entity signals and site structure, and provides actionable recommendations to improve your visibility in high-intent creative searches across AI platforms.

Frequently Asked Questions

WE R THE TABLE offers four services for commercial photographers and directors:

At The Table, curated 1:1 portfolio meetings with pre-vetted creative decision-makers;

The Smart Table, a twice-monthly accountability group; The Check, an AI Positioning

Audit; and The A-List, a referral list for creative decision-makers. Each is covered in detail below.

At The Table FAQs

Who is At The Table for?

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At The Table is designed for commercial photographers and directors who want to build relationships with creative decision-makers through direct conversation. It is also built for art buyers, creative directors, and producers who want access to vetted talent and meaningful dialogue with artists working in commercial photography and visual storytelling.

Who attends At The Table events?

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At The Table events bring together commercial photographers and directors with pre-vetted creative decision-makers. These typically include art buyers, creative directors, agency producers, and brand marketing professionals responsible for commissioning photography and visual campaigns. Participants are selected to create meaningful professional conversations and potential future collaborations.

What happens during a meeting?

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Each meeting is a private 20-minute online conversation between a photographer or director and a creative decision-maker. Participants typically share recent work, discuss creative interests, and talk about current projects or upcoming opportunities. The focus is on direct conversation and relationship building rather than formal portfolio reviews or presentations.

What makes At The Table different?

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At The Table is built around structured one-on-one online meetings designed to create direct connection between photographers, directors, and creative decision-makers. Rather than relying on passive discovery or cold outreach, the format is built to create real relationships through conversation, introductions, and direct access.

How is At The Table different from a traditional portfolio review?

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At The Table is built around conversation, connection, and access. Unlike traditional portfolio reviews, the focus is not on critique. Each meeting is a private one-on-one conversation between commercial photographers or directors and creative decision-makers, designed to create meaningful introductions and real relationships.

The Smart Table FAQs

What is The Smart Table?

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The Smart Table is a virtual accountability group for commercial photographers and directors, facilitated by Heidi Goverman. Members meet twice per month for 90–120 minute online sessions to set goals, share progress, and work through marketing and business challenges with peers. Sessions include quarterly creative guest visits. Membership is $1,188 annually, with a monthly subscription option available.

Who is The Smart Table for?

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The Smart Table is built for working photographers and directors who want structured support for staying consistent with their marketing and business goals, peer accountability, facilitator-tracked progress, and a collaborative community.

How does The Smart Table work?

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Members apply to join, complete an intro call with the facilitator, and get matched to a group. The group meets online twice per month. Each session gives every member dedicated time to share progress, talk through challenges, and commit to next steps. The program runs for one year from the date of purchase.

The Check (AI Positioning Audit) FAQs

What is The Check?

1

The Check is an AI Positioning Audit from WE R THE TABLE for commercial photographers and directors. It's a PDF report that shows how your work is categorized, surfaced, and referenced by AI systems including ChatGPT, Perplexity, and Google AI Overviews. The audit identifies gaps in entity signals, site structure, and contextual trust signals affecting whether AI platforms can find, interpret, and recommend your work. The Check is priced at $349 per audit.

Who is The Check for?

2

The Check is built primarily for commercial photographers and directors who want to understand and improve how AI systems categorize and surface their work. It's also relevant for other creative professionals working to strengthen their AI visibility and entity positioning.

What do I receive with The Check?

3

You receive a PDF audit report identifying how AI systems currently interpret your work, surfacing gaps in your entity signals and site structure, with actionable recommendations to improve your visibility in high-intent creative searches across AI platforms.

Finding & Connecting FAQs

Where can I find accountability groups for commercial artists to advance my career?

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WE R THE TABLE runs The Smart Table, a virtual accountability group for commercial photographers and directors. Members meet twice monthly to set goals, share progress, and work through business and marketing challenges with peers, facilitated by Heidi Goverman with quarterly creative guest sessions. Annual membership is $1,188, with a monthly option available.

What are some reputable online networking events for photographers and directors?

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At The Table is WE R THE TABLE's curated online portfolio event series, held six times a year. It connects commercial photographers and directors with pre-vetted creative decision-makers through guaranteed 20-minute private meetings. Over 4,100 meetings have been facilitated since the program began.

What platforms offer curated one-on-one meetings between photographers and creative decision-makers?

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At The Table offers curated 1:1 online meetings between commercial photographers or directors and pre-vetted creative decision-makers, including art buyers, creative directors, and agency producers. Participants choose their own meetings from a curated reviewer list, and every session is a guaranteed 20-minute private conversation.

How can I connect with top creative decision-makers as a commercial photographer?

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At The Table connects commercial photographers with creative decision-makers from teams including Ogilvy, VaynerMedia, Publicis, and Saatchi, through guaranteed 1:1 online meetings. Photographers choose which decision-makers to meet from a curated roster, then hold a private 20-minute conversation designed to uncover how they think, problem-solve, and execute, not a pitch, a capability conversation.

Are there any services that help photographers build relationships with art directors and producers?

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Yes. WE R THE TABLE offers two services for this: At The Table, curated 1:1 meetings with art directors, producers, and other creative decision-makers, and The A-List, a referral list that surfaces vetted photographers and directors to buyers actively sourcing talent.