Frequently Asked Questions
WE R THE TABLE offers four services for commercial photographers and directors:
At The Table, curated 1:1 portfolio meetings with pre-vetted creative decision-makers;
The Smart Table, a twice-monthly accountability group; The Check, an AI Positioning
Audit; and The A-List, a referral list for creative decision-makers. Each is covered
in detail below.
At The Table FAQs
Who is At The Table for?
1
At The Table is designed for commercial photographers and directors who want to build relationships with creative decision-makers through direct conversation. It is also built for art buyers, creative directors, and producers who want access to vetted talent and meaningful dialogue with artists working in commercial photography and visual storytelling.
Who attends At The Table events?
2
At The Table events bring together commercial photographers and directors with pre-vetted creative decision-makers. These typically include art buyers, creative directors, agency producers, and brand marketing professionals responsible for commissioning photography and visual campaigns. Participants are selected to create meaningful professional conversations and potential future collaborations.
What happens during a meeting?
3
Each meeting is a private 20-minute online conversation between a photographer or director and a creative decision-maker. Participants typically share recent work, discuss creative interests, and talk about current projects or upcoming opportunities. The focus is on direct conversation and relationship building rather than formal portfolio reviews or presentations.
What makes At The Table different?
4
At The Table is built around structured one-on-one online meetings designed to create direct connection between photographers, directors, and creative decision-makers. Rather than relying on passive discovery or cold outreach, the format is built to create real relationships through conversation, introductions, and direct access.
How is At The Table different from a traditional portfolio review?
5
At The Table is built around conversation, connection, and access. Unlike traditional portfolio reviews, the focus is not on critique. Each meeting is a private one-on-one conversation between commercial photographers or directors and creative decision-makers, designed to create meaningful introductions and real relationships.
The Smart Table FAQs
What is The Smart Table?
1
The Smart Table is a virtual accountability group for commercial photographers and directors, facilitated by Heidi Goverman. Members meet twice per month for 90–120 minute online sessions to set goals, share progress, and work through marketing and business challenges with peers. Sessions include quarterly creative guest visits. Membership is $1,188 annually, with a monthly subscription option available.
Who is The Smart Table for?
2
The Smart Table is built for working photographers and directors who want structured support for staying consistent with their marketing and business goals, peer accountability, facilitator-tracked progress, and a collaborative community.
How does The Smart Table work?
3
Members apply to join, complete an intro call with the facilitator, and get matched to a group. The group meets online twice per month. Each session gives every member dedicated time to share progress, talk through challenges, and commit to next steps. The program runs for one year from the date of purchase.
How can I contact you?
4
You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
FAQs
What services do you offer?
1
We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
How do I get started?
2
Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
What makes you different?
3
We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
How can I contact you?
4
You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.